San Francisco April 14, 1934.

This east side view, looking south, of Montgomery Street shows several commercial buildings including Conradi Ltd Mt. Wines, Washington Broom Company, Italy Restaurant and a "walk up" where you could board for $1 a day. The Gold Rush-era building seen housing the Chicago Specialty Co. in more recent years became the law offices of flamboyant San Francisco attorney Melvin Belli.  Just to the right, the E. Martinoni building became home to the exclusive club Villa Taverna in 1959. This Barbary Coast block of yore is now part of the Jackson Square Historic District. The next corner? The famous landmark: Transamerica Pyramid.

Photo Credit: Shorpy



The Blue Fox in the 1960's.

In its heyday, the restaurant attracted celebrities such as Bing Crosby, Frank Sinatra, Joe DiMaggio and Marilyn Monroe. Joan Crawford stowed her own case of vodka there!

Located at 659 Merchant Street between Kearny and Montgomery, The Blue Fox closed it's doors in 1993 only to be reopened by the landmark restaurant Alfred's Steakhouse in 1997.  As time goes by, this location will be shuttered again when Alfred's serves its last steak on December 31st.